The New Chieftains are a unique tribe of talent who embody tenacity and resilience.
They are non-conformists whose instinct to succeed is driven by passion, instinct, endeavour and challenge.
These qualities, alongside the way in which they approach life and work, amplify their unconventionality.
They can be found in many different arenas including education, design, philanthropy, food and music.
The New Chieftains do not cut corners in an effort to succeed.